Keshet: Two Decades of Evolution

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G shetland was founded in 1993, as one of the three franchise, along, senior broadcast RESHET Telad, Israel's channel 2 Shared talk time. It launched the first play, "bat yam, New York in 1996, the same year help channel 2 to become Israel's most high-profile channel.
This is not a lot of feat, given Israel can only stand in two places, one of which is the government. But it is a nod towards g shetland dominant in the future, and constantly promote own package.
In 2001, the company began selling format, "the vaulting horse," an interactive reality/game show, 18 regional sales. In 2003, it introduced the popular "Nehederet land" (a magical kingdom), spoofy, satirical show "Saturday night live vein." "This year to celebrate a decade of calls homeland Nehederet.
In 2007, shetland began to international expansion. G shetland a year later, forged and reality TV Israel's version of the "big brother", make the local screen, see it become the most watched program for a year. That same year, they introduced a shark, the number of grams of shetland arm, its website, mako. Co. il, now is the third most sold in the country.
G shetland made history in 2010, when it launched Gideon Ralph "Hatufim" (pow), there are about three Israeli soldiers, 17 years later returned from captivity. This series of products have been sold, on the basis of Ralph script, and was shot in Israel, before the 20th century fox, become a "home" in 2011. In general, the format is sold in more than 20 other areas.
In 2012, shetland spoiling for its international efforts to marks a significant shift, the focus of the company. G shetland international airport. , shetland media group, the distribution and production of arms of its office in the UK, cut the ribbon in November. Six months later, in May, the international airport, shetland. Joined the north pictures started g shetland in Australia. G shetland Canada come after a month.
Shetland, chief executive of avi Neil said, the key is not only to create the content of the innovation, but also expand the way and the method of content delivery. In August of this year, after two years of technical research, shetland overhaul, it launched its "nova" innovation double screen program, let the audience impact action of the singing contest, the concept of life in the real competition, through an integrated mobile applications. The scheme will be distributed in MIPCOM in Israel, launched on September 17th grabbed seven time slot opponent's market share.

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