2013年10月28日星期一

Internet vs TV: is the Second Screen the New First Screen?

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These days, the children, they could not remember floppy disks, they have never seen a phone call, it is not wise.
They never use heavy desktop computers. After a while, they may not recognize a TV set.
Hyperbole, of course, but not far from the truth. Changing the way we watch TV. Online streaming media from a mobile device, the Internet are getting more and more in TV landscape.
Away from the traditional TV, computer, tablet, or even mobile phones for? The Internet finally over? Let's take a look.
Radio and television: the beginning of the end
According to Nielsen survey, aged between 18 and 49 - most of the major networks between the target population - americans watching TV 45 to 60 minutes, less than a week they a year ago.
TV user growth has begun to slow. Cable and satellite providers only won the 46000 new customers more than 974000 households, founded in 2012, the number of families watch TV fell by 500000.
People may watch TV less traditional, but what they are watching television. They're just doing it online.
The online flow
As the traditional TV viewing, digital network TV streaming media services, such as the rise of Netflix and Hulu.
Netflix has 29.8 million U.S. users, service users increased by 630000, only in 2013 between April and June. Gourd with over 300000 monthly visitors, and made $2012 in 69 billion.
These online streaming service lottery? The cost and convenience.
Almost unlimited TV streaming Netflix, Hulu and other similar service fees for under $10 a month. Compared to broadcast television's choice may be limited, but the savings can't be defeated, especially in the face of hold 100 yuan a month subscription cable and satellite TV.
Unlike radio and television, online streaming media let the audience they want to see, when they want to.
Online users don't have to wait for, the air. Any time they want, they can watch them. As more and more network to realize the value stream, more and more online.
The Internet and TV: is the first screen of the second screen? The image of Hulu and Netflix
The Internet and TV: is the first screen of the second screen?
New the first screen of the second screen?
Laptops, smart phones and tablets increased prevalence has led to this phenomenon, known as "secondary screening" : the audience use the Internet connection access more content, while they are watching TV, all show the information from a social networking site.
But in front of the TV audience not only complement the traditional TV screen for a second screen. A lot of people are completely replace their TV and mobile and Internet connection of the equipment.
The pace of American digital equipment this year than they spend more time on watching TV.
That doesn't mean they don't watch TV. In fact, they spend a lot of TV viewing the contents on the era of digital equipment. According to the investigation of MOTOROLA, 40% of the audience watching TV of smartphones and tablet computers at home.
The Internet and TV: is the first screen of the second screen? BG image flow
The Internet and TV: is the first screen of the second screen?
But watching TV on the small screens of the beauty is that you can carry it, no matter where you go. Who is on a mobile device to watch television audience not only in their living room.
They can adjust in the gym, on their lunch break, while they waited for the dentist and other places.
Can keep up with the TV?
More and more people are turning to the Internet TV content. However, this does not mean that the traditional TV has fall off the map. And supplier network is more and more clever, and according to their user network.
Many of the major network transactions, allowing online streaming service visit, their air show. Some even offer online stream itself.
Including fox, ABC and NBC networks provides a recent popular programmes on his website.

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