Why General Motors Let ‘Nashville’ Wreck a Chevrolet

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ln the country this season the musical "Nashville" giant auto show to the program producers, shows more and more become a serious car accident two permissions - concluded the tahoe people suspense show's first season. On one point, Chevrolet's iconic "tie" symbol appears in the center of the screen shot down, let the audience see how serious reyna James and deacon Claybourne, has run the first episode of Chevrolet Connie britten and Charles ESTEN, were injured.
Cars into the accident and people might get hurt in car wrecks, disability or death. On television, however, the advertiser's car is usually not related to the disaster. In fact, most automobile advertisers to provide vehicle production performance cars and trucks do the warranty will not be damaged or irresponsible actions in the process of driving.
Chevrolet, which also features outstanding performance in the CBS "Hawaii" 0 ", allowed by bending the rules." Chevrolet and entertainment manufacturers provide vehicles frequently, and display model of safety driving, whenever possible, explains: "Steve's marketing alliance and gm (General Motors) brand Tihanyi entertainment, chief director. In this case, he added, solve the cliffhanger and" ratings of driving season 2 is a solid business reasons, reasonable action. "Gm spent about 67.6 million yuan, in 2012, agricultural bank, according to Kantar.
In most cases, car manufacturers don't like to show their car to participate in any shows that their operation is less than the original. Kiwi fruit green modern Tucson prominent figures in the AMC's "the walking dead", for example, the contract between carmakers and network to prevent vehicles are used to crush the zombies in the center of the hit show. When shows rust or damage to the car in the series, they are usually old models from rival manufacturers.
Some advertisers have accepted comprehensive mangle show car. In 2006, the hum of the Volkswagen produces display advertising passengers involved in the accident from eye view into the very vivid. In one place, in fact, can be regarded as the passenger head hit the bag. However, at the end of the advertisement, everyone found should be safe, outstanding ability of jetta car ads - let people safe.
Subaru ran an AD in 2010 showed a man in a junkyard to visit one of the vehicles destroyed version to retrieve some property. "My subaru saved my life," guy said. The auto maker, according to advertising age ", is set to run a similar AD showing a mutilated to dump the car is driven people who see a sunken ship lived to tell the passengers inside.
GM, he said, spent more than $164 million in 2012, the traditional media advertising in the United States, willing to consider a similar request. "If the producers think a scenario requires accident with drama, so we listen to the request, and try and adapt to, said:" gm's Tihanyi. "" this is a good partnership, to show that we want to support the story. ABC to drop, make management personnel available for comment.

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