Twitter add CBS and its stability of large advertising partners

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Twitter has been frantically to join its amplification advertising program partners, since it started informal social network last year, ESPN and partnership between the ford motor company. In the first AD, ESPN football match of clips, wrapped in a ford Fusion advertising, short message service.
Since then, more than a dozen other content distributors, fox television network Globosat in Brazil, has joined the program, with the brand, including heineken and AT&T push clips from major sports events, as in the us open tennis tournament and the NCAA basketball game and life events, such as the MTV music video awards.
On Monday, Twitter announced that it has signed the Columbia broadcasting company (CBS), one of its biggest partners. Radio and the Internet network, plans to use Twitter to 42 products, display content from fantasy football website at TVGuide.com.
As an example, Twitter and CBS show possible "60 minutes 60 seconds" advertising, which can promote the content from the ancient TV news magazine.
It is important to increase advertising revenue, has put forward the preliminary documents, to sell shares to the public for an initial public offering, could soon be in November to Twitter. As part of the process of courting investors, the company will open its financial performance for the first time.
Twitter messages, or sing, real-time to live stream. Emmy awards on Sunday night, for example, on the CBS broadcast tweet more than 17000 per minute Carrie underwood on her interpretation of the beatles' "yesterday".
Television executives are curious about the possibility of Twitter and television to enhance each other's audience.

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"This is a win-win situation," said Dave morris, chief customer officer, who appeared on the stage, as a Twitter manuscripts in New York City 2013 annual advertising week part of industrial agglomeration for CBS Interactive. , CBS can send Twitter messages, or sing, real-time, targeted people who might be interested in content, and advertisers get extra arrived in their message.
Mr. Morris on condition of anonymity any advertisers will participate in the Columbia broadcasting company (CBS) of efforts to enlarge, said discussions are still ongoing. However, he said, "a advertiser asked our partner and encapsulation growth 20 these programs."
Matt Derella who works with the company of America's largest advertising, Twitter's executives said that Twitter and Nielsen's research shows that the causal Twitter and TV, better ratings and Twitter messages.
Radio advertising, at the same time in a TV show, Twitter can improve the advertising message, Mr Derella said. Twitter has been found that see TV ads, and then engaged in advertising the same product with Twitter in some fashion users said that they are 58% more likely than just saw television advertising people who buy it.
"By joining Twitter to buy you, you will sell more stuff," he said.