Newborn Prince George, carried from the hospital to the royal car, appeared in a cotton swaddle with the tiny birds on it. Mums-to-be around the world wanted to know: Who are you wearing?
The answer shows what it is like when a small company gets swept into the maelstrom of attention that comes from touching the golden hem of the House of Windsor.
Once the photos of the swaddle hit the Internet, style bloggers and fashion writers identified the would-be king's new clothes as being from New York-based aden + anais. Within four hours of George's appearance, the website crashed. The next day, the site crashed again. In nine days, the company had 7,000 orders — a 600 percent increase in sales on that item.
The company never even issued a press release. Anyone who wanted to know the manufacturer simply had to type "royal swaddle" into Google, and up it came.
Raegan Moya-Jones, the chief executive of aden + anais, was about to start a meeting when a colleague brought in the picture. She couldn't believe it.
"I thought it was photo-shopped," she said.
The company is still digging out from under a pile of orders for the swaddle, part of the Jungle Jam pack of four that costs 44.95 pounds ($68).
The average daily visits to its site were off the charts: In Britain, they were up 1,960 percent; in Australia, up 892 percent; in Japan 791 percent and in the U.S., up 458 percent.
So just be prepared to wait if you want to similarly swaddle your little prince or pr
dan shi ，ru guo ni ye jing chang gan dao pi bei bu kan ，chu xian tou tong wu ming xian yuan yin huo you xue ya gao ，ni ke yi you yi ge geng yan zhong de wen ti 。
zhe shi yin wei ，zhe xie du ke yi da 鼾zhe shi de jie guo ，fan guo lai ，yi ge qian zai de yan zhong de jian kang wen ti ，zu sai xing shui mian hu xi zan ting （OSA）de zui chang jian de zheng zhuang 。
sui ran da duo shu ren ren wei da 鼾zuo wei yi ge xiao ma fan ，yan jiu biao ming ，ta ke yi dui ni de jian kang you hai 。zhe shi yin wei ta wei chao guo 18wan mei guo ren yu zu sai xing shui mian hu xi zan ting （OSA）。ren shui huan you OSAfan fu ，zai bu zhi bu jue zhong ting zhi hu xi ，zai ye jian you yu ta men de qi dao wan quan huo bu fen zu sai 。ta fa sheng zai xia 颚，hou long he she tou de ji rou fang song ，hu xi zu sai qi dao 。que fa yang qi ke yi chi xu yi fen zhong huo geng chang de shi jian ，fa sheng shu bai ci mei tian wan shang ， xing yun de shi ，da duo shu ren xing lai shi ，wan quan huo bu fen zu sai fa sheng ，dan ta ke yi rang ni gan jue wan quan hao jin 。OSAye yi jing lian jie dao zhu ji de jian kang wen ti ，bao kuo ：
没有评论:
发表评论